AI for Marketing

LLMs are widely adopted in production, pushing inference systems to their limits. Disaggregated LLM serving (e.g., PD separation and KV state disaggregation) improves scalability and cost efficiency, but it also turns KV into an explicit payload crossing network and storage boundaries, making KV a dominant end-to-end bottleneck. Existing KV compression are typically static runtime configurations,...

We introduce a family of synthetic languages with hierarchical structure -- generated by a broadcast process on trees -- for which the role of context length and reasoning in autoregressive generation can be analyzed precisely. At the heart of our analytic approach is an \emph{exact $k$-gram ansatz} in place of transformers with context length $k$, a substitution we then validate empirically....

The Materials Genome Initiative catalyzed the proliferation of centralized platforms--SaaS, PaaS, and IaaS--that aggregate computational and experimental resources for accelerated materials discovery. In parallel, breakthroughs in large language models (LLMs) and autonomous agents have created powerful new reasoning capabilities for scientific research. Yet a critical "last mile"...

Language models can produce convincing scientific analyses, but repeated generations on the same data do not guarantee the same result. A researcher may regenerate an identical query and receive a different fit, a different peak position or a different analysis procedure, without an obvious way to decide which output to trust. We propose typed mediation, a pattern in which the model orchestrates...

Recent deep research systems have improved the ability of large language models to produce long, grounded reports through iterative retrieval and reasoning. However, most text-centered systems rely mainly on textual evidence, while multimodal systems often retrieve images only weakly or generate charts themselves, leaving source figures underused as evidence. We present ViDR, a multimodal deep...

MeanFlow enables one-step generation in continuous spaces by learning an average velocity over a time interval rather than the instantaneous velocity field of flow matching. However, discrete state spaces do not have smooth trajectories or spatial derivatives, so the continuous formulation does not directly apply. We introduce Discrete MeanFlow, which replaces the motion of a point with the...

The power distribution engineering workforce faces a projected shortage of up to 1.5 million engineers by 2030, creating urgent demand for more accessible analysis tools. This paper introduces Grid-Orch, a framework that bridges Large Language Models (LLMs) and power system simulation through the Model Context Protocol (MCP), enabling engineers to perform complex distribution analyses via natural...

Computational sampling has been central to the sciences since the mid-20th century. While machine-learning-based approaches have recently enabled major advances, their behavior remains poorly understood, with limited theoretical control over when and why they succeed. Here we provide such insight for diffusion models-a class of generative schemes highly effective in practice-by analyzing their...

Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR) to controllably create attractive image or text advertisements. However, their pipelines lack cross-modal perception and rely on CTR that only reflects average preferences. Therefore, we explore jointly generating...

Robot navigation is a crucial task with applications to social robots in dynamic human environments. While Reinforcement Learning (RL) has shown great promise for this problem, the policy quality is highly sensitive to the specification of reward functions. Hand-crafted rewards require substantial domain expertise and embed inductive biases that are difficult to audit or adapt, limiting their...

Online platforms such as Amazon and Netflix serve users across multiple countries and regions, underscoring the importance of multi-market recommendation (MMR). Most MMR methods adopt a pre-training and fine-tuning paradigm, in which a unified model is first trained on centralized, global data and subsequently adapted to specific markets. However, this approach ignores the privacy of market data....

The cosine similarity between a large language model's hidden activations before and after Supervised Fine-Tuning (SFT) remains very high. This, at first glance, suggests that SFT leaves the model's activation geometry largely undisturbed. However, projecting both sets of activations through a Sparse Autoencoder (SAE) pretrained on the base model reveals that the underlying sparse...

Fast surrogate models for expensive simulations are now essential across the sciences, yet they typically operate as black boxes. We present \texttt{GWAgent}, a large language model (LLM)-based workflow that constructs interpretable analytic surrogates directly from simulation data. Surrogate modeling is well suited to agentic workflows because candidate models can be quantitatively validated...

Adobe Express is expanding internationally, but the US has a disproportionately large content supply and interaction volume. Learning-to-rank (LTR) models trained primarily on behavioral feedback inherit this imbalance: templates popular in US are over-served in non-US locales. This cross-locale exposure bias suppresses local content discoverability and degrades ranking quality in growth locales....

Modern gravitational wave astronomy relies on modeling tasks that often require months of graduate-level effort, including building fast waveform surrogates from expensive numerical relativity simulations, modeling orbital dynamics of black holes, fitting merger remnant properties and constructing template banks. These problems demand extreme precision to support detection and parameter...

LLarge language model (LLM)-based AI agents deployed in manufacturing environments require populated, schema-correct data for validation, yet production MES data is proprietary, privacy-encumbered, and vendor-specific. This paper introduces the Template-as-Ontology principle: a single Python configuration module (700-770 lines, 45 validated exports) serves simultaneously as the specification for...

Large language model (LLM)-based AI agents are increasingly deployed in manufacturing environments for analytics, quality management, and decision support. These agents demonstrate statistical fluency with domain terminology but lack grounded understanding of operational semantics -- the relational structure that connects equipment identifiers, process parameters, failure codes, and regulatory...

LLM-based foundation agents that perceive, reason, and act across thousands of reasoning steps are rapidly becoming the dominant paradigm for deploying artificial intelligence in open-ended, long-horizon complex tasks. Despite this significance, the field remains overwhelmingly engineering-driven. Engineering practice has converged on useful primitives (tool loops, memory banks, harnesses,...

Automated transit payment analysis is vital for scalable fare auditing and passenger analytics, yet practice still relies on limited manual inspection. Prior vision- and skeleton-based methods remain brittle under noisy onboard surveillance and often depend on poorly generalizable handcrafted features. Building on the success of graph convolutional networks in human action recognition, we observe...

Large language models (LLMs) can convincingly imitate human writing styles, yet it remains unclear how much stylistic information is encoded in embeddings from any language model and retained after LLM rewriting. We investigate these questions in French, using a controlled literary dataset to quantify the effect of stylistic variation via changes in embedding dispersion. We observe that...

This paper investigates the effectiveness of large language models (LLMs) in answering questions over datasets. We examine their performance in two scenarios: (a) directly answering questions given a dataset file as input, and (b) generating SQL queries to answer questions given the schema of a relational database. We also evaluate the impact of different prompting strategies on model...

Agent-based modeling (ABM) has long been used in economics to study human behavior, and large language model (LLM) agents now enable new forms of social and economic simulation. While prior work has discovered strategic deception by LLM agents in financial trading and auction markets, e-commerce remains underexplored despite its distinctive information asymmetry: sellers privately observe product...

Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native advertising comprising 58,999 carefully constructed ad-embedded responses paired with user queries. NaiAD is organized around theoretically grounded evaluation metrics that separately and comprehensively capture user and...

Training neural networks to satisfy universal constraints over continuous domains poses unique challenges. Common examples include Lyapunov Neural Networks (Lyapunov NNs) and Physics-Informed Neural Networks (PINNs), where analytical solutions are generally either unavailable or overly restrictive. Sample-based methods are therefore commonly used to enforce these constraints, and the choice of...

While Graph Neural Networks (GNNs) have demonstrated significant efficacy in node classification tasks, where predictions rely on local neighborhood information, the performance of GNNs often drops when prediction tasks depend on long-range interactions. These limitations are attributed to phenomena such as oversquashing, where structural bottlenecks restrict signal propagation across the network...

Human color categories are not uniformly distributed in perceptual space, yet most computational color models still assume fixed and evenly structured representations. In this paper, we present a focused analytical extension of the COLIBRI fuzzy color model by investigating perceptual asymmetry between hue categories. Using previously collected large-scale human color categorization data, we...

Partial differential equation (PDE) solvers underpin scientific computing, but real-world deployment is bounded by compute. Classical Monte Carlo solvers such as Walk-on-Spheres (WoS) are unbiased and geometry-agnostic but are slow. Learned solvers are fast but biased and brittle under distribution shift. We present \textbf{MC$^2$}, a hybrid WoS-Neural Network (WoS-NN) PDE solver that treats a...

If a person can solve a task, can measuring their brain make it easier to train a model to solve that task too? Recent NeuroAI work suggests that supplementing task training with neural recordings can modestly improve model performance and robustness. However, it is unclear when there should be a benefit from using neural data and how much benefit to expect. We formulate this question...

Logs are ubiquitous in modern systems. Unfortunately, their unstructured nature in flat sequences limits understanding of execution behaviors, hindering effective anomaly diagnosis. To address this, Krone introduces a novel hierarchical log abstraction that transforms flat log sequences into semantically coherent units across entity, action, and status levels. Building on this abstraction, Krone...

\emph{Kullback-Leibler} (KL) regularization is ubiquitous in reinforcement learning algorithms in the form of \emph{reverse} or \emph{forward} KL. Recent studies have demonstrated $ε^{-1}$-type fast rates for decision making under reverse KL regularization, in contrast to the standard $ε^{-2}$-type sample complexity. However, for forward-KL-regularized objectives, existing statistical analyses...

Agents built on large language models (LLMs) rely on a range of reliability techniques, including retry, majority voting, and self-consistency, that have been developed in parallel rather than within a common analytical framework. We observe that an LLM sampled at temperature $T$ is a discrete stochastic channel $p(y \mid x)$ in the sense of Shannon's coding theory, and use this identity as...

Aligned large language models (LLMs) remain vulnerable to jailbreak attacks. Recent mechanistic studies have identified latent features and representation shifts associated with jailbreak success, but they leave a more fundamental question open: why do aligned LLMs remain jailbreakable, and what structural vulnerabilities in the model make this possible? We study this question through a...

Aesthetic image cropping aims to enhance the aesthetic quality of an image by improving its composition through spatial cropping. Previous methods often rely on saliency prediction or retrieval augmentation, ignoring the task's core requirement: a deep understanding of composition and aesthetics. Consequently, saliency-based methods struggle to make compositional trade-offs in complex...

Effective sequence modeling fundamentally requires balancing the retention of unbounded history with the high-resolution detection of abrupt short-term variations common in real-world phenomena. However, existing state space models (SSMs) relying on high-order polynomial projection operators (HiPPO) face a critical trade-off where uniform measures dilute recent information to maintain timescale...

As Large Language Models (LLMs) transition into conversational agents, generative advertising emerges as a crucial monetization strategy. However, embedding advertisements within unstructured LLM outputs introduces a critical trilemma: balancing advertiser payoffs, platform revenue, and user experience. Existing methods, such as prompt injection or rigid position slots, disrupt semantic coherence...

Communication is fundamental to sustaining reciprocity and cooperation in strategic interactions. We identify and formulate the influence attribution problem as the central optimization difficulty inherent in such dynamics for a learning agent: any action or signal the agent emits reshapes the reputations of many third parties along combinatorially branching paths before feeding back into its own...

Neural operators (NOs) are designed to learn maps between infinite-dimensional function spaces. We propose a novel reframing of their use. By introducing an auxiliary base-space, any finite-dimensional function can be viewed as an operator acting by composition on functions of the base-space. Through a range of benchmarks on analytic functions of increasing complexity and dimensionality, we...

Marketing decisions reflect the interaction of latent consumer heterogeneity, time-varying internal states, and explicit interventions, a structure that current prediction- and language-oriented models do not capture in a unified manner. We propose a Three-in-One world-model architecture in which a Deep Boltzmann Machine (DBM) learns a frozen belief representation from demographics, time, and...

Distributional reinforcement learning (DRL) models the full return distribution, but existing finite-support or quantile-based methods rely on projections, while recent flow-based approaches can suffer from \emph{boundary mismatch} at the flow source or from \emph{high-variance} bootstrapping when current and successor noises are independent. We propose Path-Coupled Bellman Flows (PCBF), a...

Autonomous experimentation has transformed microscopy and materials discovery by enabling closed-loop optimization including imaging and spectroscopy tuning, strucutre property relationship discovery, and exploration of combinatorial libraries. However, most current workflows remain limited to selecting measurements within fixed objective or hypothesis spaces, rather than generating new physical...

Outcome metrics can certify the wrong behavior. We study this failure in a two-hotel revenue-management simulator where Hotel A trains an agent against a fixed rule-based revenue-management competitor, Hotel B. A standard learning agent can obtain near-reference revenue per available room (RevPAR) while failing to learn market-like yield management: it sells too aggressively, undercuts, or...

Large language models (LLMs) have transformed artificial intelligence, but their computational requirements remain prohibitive for most users. Standard inference demands expensive datacenter GPUs or cloud API access, leaving over one billion personal computers underutilized for AI workloads. Ternary models offer a path forward: their weights are constrained to {-1, 0, +1}, theoretically...

Training world models on vast quantities of unlabelled videos is a critical step toward fully autonomous intelligence. However, the prevailing paradigm of encoding raw pixels into opaque latent spaces and relying on heavy decoders for reconstruction leaves these models computationally expensive and uninterpretable. We address this problem by introducing NOVA, a world modelling framework that...

Interpreting transcriptomic data is one of the most common analytical tasks in modern biology. Yet most current models either consume expression profiles without producing natural-language biological explanations, or reason in language without direct access to quantitative omics measurements. We introduce OmicsLM, a multimodal LLM that connects quantitative omics profiles with natural-language...

Generative Recommendation (GR) reformulates recommendation as a next-token generation problem and has shown promise in industrial applications. However, extending GR to industrial advertising is non-trivial because the system must optimize not only user interest but also commercial value. Existing GR pipelines remain largely semantics-centric, making it difficult to align value signals across...

Vector search systems built on frozen vision encoders face queries from unseen classes at deployment, yet existing adapter training collapses under this shift: high-capacity adapters with global contrastive losses silently reassign unseen-class samples to wrong seen-class clusters, dropping worst-case Label Precision by over 40 points below the frozen baseline in our tests. We propose Euclidean...

Artificial intelligence (AI) and computer vision are transforming transportation data collection. This study introduces an AI-enabled analytics framework leveraging existing CCTV infrastructure to evaluate the impact of soft interventions, such as temporary pedestrian refuges and curb extensions, on vehicle speed and safety. Using deep learning and perspective-based speed estimation, we evaluated...

On-policy distillation is an efficient alternative to reinforcement learning, offering dense token-level training signals. However, its reliance on a stronger external teacher has driven recent work on on-policy self-distillation, where the same model serves as both teacher and student under different prompt contexts. Yet, existing self-distillation methods largely reduce learning to KL matching...

Accurate forecasting of electric vehicle (EV) charging demand is critical for grid stability, infrastructure planning, and real-time charging optimization. In this work, we study the problem of early prediction of charging demand, where the total energy of a session is estimated using only information available at plug-in time and during the first minutes of charging. This enables actionable...

Effective peer feedback is essential for developing critical reflection in higher education, yet its impact is often limited by the inconsistent quality of student-generated comments. This paper presents the implementation and deployment of AICoFe (AI-based Collaborative Feedback), a system designed to bridge this gap through a human-centered AI approach. We describe a modular architecture that...